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Brand Standards

Horizon Health Network (Horizon) logos and templates should only be used for purposes, events and publications that officially relate to Horizon. No use is permitted other than that explicitly authorized, and no release is permitted to any other third party without the expressed, written permission of Horizon.

The logo may not be used for the commercial profit of outside organizations or ventures. Such use could be fraudulent and may constitute grounds for prosecution. Examples of acceptable uses would be publications or events with corporate partners; publicity and publications of affiliated research centers; publications, banners, and memorabilia for Foundations, Auxiliaries or Alumnae.

This online Standards Guide is for all those who represent Horizon including staff, outside agencies and business partners. These standards will ensure Horizon's brand are consistent and clear.


Colours are defined by the print industry standard Pantone Mattching System™. PMS colours are specified here.


Instruction for use of logo in horizontal format. Always maintain the minimum clearance space around the logo as indicated.

Incorrect Usage

The consistent and correct application of the Horizon brandmark is essential. Always follow the standards presented in these guidelines.


These standardized typefaces have been chosen for the Horizon brand identity. They are to be used in all printed and online communications.

Other Applications

When the Horizon logo is to be used in conjunction with any other logo (ie. a facility logo), the execution MUST be approved by the Horizon’s Communications Department.

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