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Brand Standards
Horizon Health Network (Horizon) logos and templates should only
be used for purposes, events and publications that officially
relate to Horizon. No use is permitted other than that explicitly
authorized, and no release is permitted to any other third party
without the expressed, written permission of Horizon.
The logo may not be used for the commercial profit of
outside organizations or ventures. Such use could be fraudulent and
may constitute grounds for prosecution. Examples of acceptable uses
would be publications or events with corporate partners; publicity
and publications of affiliated research centers; publications,
banners, and memorabilia for Foundations, Auxiliaries
or Alumnae.
This online Standards Guide is for all those who
represent Horizon including staff, outside agencies and business
partners. These standards will ensure Horizon's brand are
consistent and clear.
Colours
Colours are defined by the print industry standard Pantone Mattching System™. PMS colours are specified here.
Logo
Instruction for use of logo in horizontal format. Always maintain the minimum clearance space around the logo as indicated.
Incorrect Usage
The consistent and correct application of the Horizon brandmark is essential. Always follow the standards presented in these guidelines.
Fonts
These standardized typefaces have been chosen for the Horizon brand identity. They are to be used in all printed and online communications.
Other Applications
When the Horizon logo is to be used in conjunction with any other logo (ie. a facility logo), the execution MUST be approved by the Horizon’s Communications Department.